The Leading Edge Communicator.
A twelve-week practice rebuild for the working communicator inside any organization — or working alone. Same body of work as our Agency program, reframed for in-house teams, marketing departments, public information officers, founders, and individual professionals. Applied to your own organization, your own brand, your own role. Built by AI Comms Academy — a working public relations agency operating under the PRSA Code of Ethics.
The communicator inside any organization.
If you own your organization's voice — full-time, part-time, or as one of many hats — this program is built for you. Your applications, exercises, and frameworks are scoped to the work you actually do, with the stakeholders you actually serve.
In-house Communicators
Comms, PR, marketing, and brand teams running their organization's voice across every channel that matters.
Public Information Officers
Government, education, healthcare, utilities — the communicators serving the public interest under real accountability.
Founders & Executives
Leaders who own their own messaging, their executive brand, and the public narrative of the organization they run.
Solo & Independent
Consultants, advisors, contractors, and freelance communicators who are the entire department.
Every team member becomes the functional equivalent of three to five people.
When AI Comms Academy implemented these systems across our own agency, individual team members became between 100% and 500% more productive — producing high-quality, ready-to-ship work in a fraction of the time.
For an in-house communications team, that's the functional equivalent of expanding headcount across the department — without the payroll, benefits, recruiting, onboarding, or management overhead. For the solo communicator, it's the difference between barely keeping up and finally getting ahead.
Twelve topic areas. Three movements.
Participants work through the curriculum at their own pace across twelve weeks, with live touchpoints at key moments. Each topic area delivers something you can apply to your real work immediately — and something you'll keep using long after the program ends.
Grounding: Understanding what has changed.
Before teaching anyone to use AI, we make sure you understand the era you are now operating in — what has shifted in communications, what the new ethical landscape requires, and where AI fits in the longer arc of the work.
The deep shift underway in communications — the movement from earned media relationships to AI-mediated meaning, why AI search now matters more than traditional search for most organizations, and why communicators sit at the center of this transition rather than on its edges. This topic establishes the intellectual foundation the rest of the program is built on.
A clear framework for explaining to leadership and your colleagues why AI is not a passing technology trend but a restructuring of how communication works — and why your organization's response to it is a strategic decision, not just an operational one.
How the six provisions of the PRSA Code of Ethics — honesty, advocacy, expertise, independence, loyalty, fairness — apply directly to AI-mediated communications work. What counts as disclosure inside your organization and to the public. Where your team's ethical exposure actually sits. The specific risks our profession is underestimating, and the ethical protocols that separate leading practitioners from reckless ones.
An ethics framework your organization can formally adopt — covering disclosure, review standards, human oversight requirements, and stakeholder-facing transparency — built on PRSA principles and adaptable to your context.
What AI slop actually is, where it comes from, and why it's the single largest quality risk facing AI-using teams today. How bias enters AI outputs — at the training level, the prompt level, the review level. The techniques AI Comms Academy uses to systematically reduce and eliminate bias in AI outputs. Why unexamined AI outputs put organizational trust at risk, and how to build review practices that catch what matters.
A prompt deck and review framework for reducing bias and slop in AI outputs — including the specific language patterns, reasoning structures, and verification steps that keep your organization's communications high-fidelity.
The four major large language models — ChatGPT, Claude, Gemini, Perplexity — and what each does well. Why pro-tier versions matter for serious work, and why free versions create real risks for organizational and stakeholder confidentiality. The specific privacy settings and organizational account structures that keep sensitive information contained. How to coordinate with IT and legal on adoption.
A documented AI stack decision for your team — which tools your people are authorized to use, at which tier, for which kinds of work — with confidentiality standards that reflect current best practice.
The New Operating Model: changing how the work is done.
With the grounding in place, we rebuild the day-to-day work of communications — stakeholder communications, content, research, public information — and show what changes when AI is integrated with rigor.
Why no single AI tool should be doing all of your work, and how to run ChatGPT, Claude, Gemini, and Perplexity as a coordinated team where each tool does what it's best at. Research in one, drafting in another, fact-checking in the third, final polish in the fourth. The specific workflows we use for research reports, executive briefings, and stakeholder communications.
A set of orchestration workflows you can adopt directly — with decision points, handoff protocols, and quality checks at each stage.
Why talking to AI produces radically better outputs than typing to it, and the specific techniques — vocabulary, framing, context-setting — that turn a general-purpose AI into an expert specialist on your organization's work. The language of power prompting, including the specific words and structures that dramatically improve reasoning quality.
A master prompt library covering research, analysis, drafting, and review — adaptable to any audience or context, and structured so you can extend it over time.
Why every meeting, interview, and brainstorm is now a trainable asset — and how to build the capture, transcription, and retrieval system that turns your organization's collective knowledge into infrastructure. How transcript libraries become training material for AI, briefing material for executives, and institutional memory that does not leave when people do.
A transcript-capture workflow scoped to your organization's meeting cadence and content mix — including naming conventions, storage structure, and the standards that keep it genuinely useful over time.
What AI changes about stakeholder mapping, internal communications, executive comms, media pitching, public information work, and newsjacking — and where it does not help. The overnight agents we use to scan, curate, and prioritize opportunities. How to maintain genuine human relationships in an era where cold outreach volume is exploding. When to accelerate with AI and when speed becomes a liability.
An overnight monitoring workflow, a stakeholder communications deck, and a review rubric for deciding which AI-accelerated outreach is appropriate to send and which is not.
How to produce the full range of content your organization needs — press releases, newsletters, social content, internal communications, executive posts, thought leadership — from the same source material, in voice, at high quality. The specific voice-governance techniques that keep AI-produced content recognizably human and recognizably your organization. What the full universe of possible content looks like when you're no longer capacity-limited.
A content production framework that covers sourcing, voice-calibration, review, and output — with templates for the major content types your organization produces regularly.
Leading: claiming new territory and building new value.
The final movement equips you to do what only the leading communicators are doing — owning your organization's AI visibility, leading your team through this transition, and turning the AI capability into a position of authority within your organization.
What a crisis looks like when AI is involved — in the crisis itself, in your response, or in your organization's operations. The governance documentation that protects your organization when things go wrong, grounded in the six provisions of the PRSA Code of Ethics. How to build an AI content review system that catches problems before they reach the public. Specifically how to govern AI outputs across multiple practitioners, including situations where you oversee work produced by others.
A crisis-response framework adapted for AI-era incidents, and a PRSA-aligned governance document set covering writing rules, review protocols, and escalation procedures — ready to be customized for your organization.
What GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) actually are, why they're fundamentally a communications discipline rather than an SEO discipline, and why your organization's AI visibility is now the most consequential brand-discovery channel you have. Specifically: what content structure changes drive AI citation, what schema matters, how to audit your organization's current AI visibility, and how to build an ongoing GEO practice inside your team.
A complete GEO audit framework and content architecture for your organization — methodology, audit template, deliverables framework — that you can begin operating immediately.
How to integrate what you've learned into sustainable practice — for your team and your career. Measuring productivity gains and protecting against regression. Communicating your AI posture to leadership and stakeholders. Where AI is heading next, and how to stay on the leading edge without chasing every new release. The ongoing habits and review cadences that keep an AI-forward communicator AI-forward.
A personal and team-level integration plan including measurement framework, development pathways, leadership communication standards, and an operating rhythm designed to sustain the gains this program delivers.
Built for how communicators actually work.
Live sessions at key moments. Asynchronous curriculum you work through at your own pace. A growing library of working documents you'll keep long after the program ends.
Full curriculum access.
Twelve topic areas across three movements, available asynchronously for you to move through at your own capacity and speed across the duration of the program.
A growing library of working documents.
Prompt decks, writing-rule sets, governance frameworks, content templates, audit tools, and more — delivered across the program, yours to keep.
Live group touchpoints.
Scheduled across the program to surface real questions from your actual work as you progress through the curriculum.
Direct engagement with AI Comms Academy leadership.
On the most advanced topics — where you can ask senior-level questions about your specific organizational situation.
Session recordings.
Full access to recordings throughout and after the program, so participants who miss live can catch up — and reference the material later.
A clear graduation path.
Teams that want to continue can engage Implementation Support — private, custom-scoped consulting that installs and refines the program material inside your organization.
Enroll now. Help us shape it.
The first wave of Leading Edge Communicator participants will not just take the program. They will shape it — providing the case studies, testimonials, and curriculum feedback that define how this body of work scales across our profession. In exchange, they receive a meaningful discount and recognition that compounds across their careers.
This is the only time you will see the program at this price. The Founding Cohort discount is 20% off any seat tier — offered with our explicit thanks to the communicators who choose to move first.
Founding Cohort members receive.
- 20% off any tier. Apply to Individual, Team Bundle, Department, or Enterprise pricing.
- Lifetime pricing protection. Future AI Comms Academy programs re-enroll at Founding Cohort rates — permanently.
- Founding Cohort designation. Recognized in our public materials, case studies, and any future publishing of this body of work.
- Direct curriculum input. A dedicated feedback channel to Elizabeth and the AI Comms Academy team, shaping how Cohort 2 and Cohort 3 are built.
- Showcase access. Invitation to participate in AI Comms Academy's 2026 showcase session at PRSA ICON or equivalent industry venue.
Founding members agree to provide detailed program feedback, supply a testimonial or case study at completion, and participate in one showcase session within twelve months of completing the program. This is the work of building the field.
This is not a webinar. It is a college-level course.
A twelve-week structured curriculum at university intensity, designed to restructure how you and your team operate. You are not enrolling in training. You are restructuring how communications work gets done in the new era. Priced accordingly — with the financial math documented openly.
Members in good standing of the associations AI Comms Academy partners with receive 15% off any seat tier, stackable with bundle pricing. Confirmation of membership required at enrollment.
A limited number of scholarship seats are available each cohort for early-career professionals, students, and communicators working without organizational support. Apply →
Invoice, ACH, and credit cards accepted. A 3% processing fee applies to credit card payments — many participants prefer this to capture AMEX or business card rewards on the program investment.
Implementation Support — private, custom-scoped consulting alongside the program — available separately. Reach out to scope.